CARRIE-ANN CURRAN

CONTACT ME: ? (920) 359-0687 ? carrieanncurran87@gmail.com

Ideal executive-level candidate to lead all things marketing for companies serious about having cohesive multi-site, global or virtual teams, targeted growth, a modernized brand position and win after win after win. Client and agency expertise in positioning, brand identification and development, content, strategic communications, and event planning & execution.

Record of elevating customer experience as well as orchestrating complex acquisitions and integrations. Additional experience in agency management and relations. Global Multi-industry, market and channel background. Can contribute by…

• Maximizing brand awareness, sales and market share
• Driving successful new product launches
• Winning market share and new business from well-funded competitors in diverse industries from business services and media to capital equipment, health care and emerging technologies
• Leading digital transformations in response to volatile market conditions and evolving technology
• Utilizing BI and practical experience to create and implement effective marketing strategies
• Overseeing the outsourcing and offshoring of key business processes

Thrive in environments and companies that are passionate about their people, clients and culture, and are serious about accelerating growth and delivering results.

Work History and Highlights

Global Director of Marketing
Alta Resources
Feb 2018 - Jul 2019

Alta Resources Corp. and its 4000 employees provide business process outsourcing services worldwide.

Recruited to develop, direct and accomplish all marketing objectives that included brand research, alignment, community involvement, trade show, industry events and strategy spend. Led internal international marketing team, external partners & agencies, and consultants. Eight direct reports. Assisted migration of marketing function offshore.

• Increased visibility in search engines. In developing a plan of overhaul the current digital platforms; Utilized competitor analysis and keyword comparisons, and leveraged site analytics and digital optimization tools. Boosted results for organic search impressions 63% and organic click thru’s 14% for customers. Increased organic search impressions 43% and organic click thrus 23% for potential employees.
• Created a successful RFP presentation that was key to winning adidas’ customer service business. Created digital collateral and tools that portrayed Alta as a cultural match, developed presentation materials, testimonial videos, RFP requirements. Nurtured the senior relationships to gain additional meetings. Beat out 10 other competitors in Alta’s space.
• Waged an intense hiring blitz. To support the ongoing global weekly hiring and high volume ramps of over 250+ employees, developed a comprehensive marketing plan. Utilized digital job boards, media outlets, placements and messaging. Ran global hiring events. Cut cost per hire by 23% globally and increased weekly on-boarding of new employees 33%.

Client Strategy & West Group Events Director
Gannett - USA Today Network
Feb 2017 - Mar 2018

Responsible for strategic B2B marketing and sales for top-tier accounts. Led a team of 24 personnel. Managed national client events, and national sporting relationships. Transformed the way USA Today told its story to change its perception from a media platform to an agency-like partner.

• Grew contracted spend 35%. Analyzed customer research trends, market research, and client trends to show client and prospects how and why customers interact with clients’ products and services. Created visuals and graphics of personas and journeys.
• Increased overall brand awareness 17%. Led 13 markets of USA Today to implement the Food and Wine event in their local market. Established sales presentation content, training and support for local teams to implement. Served as contact with the agencies and activators. Owned event budgets.

North American Marketing Director
Covetrus
Mar 2014 - Mar 2017

Covetrus is a global animal-health technology and services company. Its 5,000 employees serve over 100,000 customers worldwide.

In charge of an internal marketing team of 11 professionals plus external partners, and consultants. Responsible for brand management & creation, sales strategy, advertising, video production, public relations, interactive & content marketing, customer events, trade events, product positioning and vendor relationship.

• Revamped, re branded and aligned new trade show strategy with new parent corporate acquisition. Selected vendors, oversaw new assets, budget allocation, lead generation tactics, overall messaging. Built a trade show team. Increased trade event leads and sales by 47%. Increase in brand awareness of new positioning by 35%.

• Created a national annual customer event which grew year over year growth at a rate of 10%. Increased brand awareness. Strengthened relationships with customers and enabled them to learn Covetrus software while earning CEUs. Created marketing plan, budget, website, registration and logistics with event company.

Marketing Director
Riesterer & Schnell John Deere
March 2013 - March 2014

Riesterer & Schnell has a wide selections of high quality used equipment that includes premium John Deere tractors and equipment.

Responsible for the creation and execution of marketing and PR plans. Developed and presented to Board of Directors plans, budget needs, concerns, market conditions and proposals for approval and execution. Led four-person team.

• Retained John Deere contract. Develop Deere-required marketing plan, budget and strategy to stay in compliance with John Deere contract. Devised media plan to leverage unused co-op opportunities with John Deere. Built a sustainable marketing and event strategy to leverage brand for increase of sales. Retained JD contract, increased web presence by 113%, strengthened brand.

Senior Brand Manager
Alliance Laundry Systems
Feb 2011 - Mar 2013

Alliance designs, manufactures, and markets a line of commercial laundry equipment in over 100 countries.

Recruited to direct marketing agencies in tactic deliverable and message platforms. Additional duties: position and leverage sister brands for go to market strategies. Manage all customer, distribution and trade events.

• Drove relaunch of premier brand, Speed Queen, to distribution network and industry. Migrated from analog collateral to digital transformation of sales tools, website strategy and digital interactions with distribution network. Oversaw media management, trade and special events and full distribution network communications.

Aftermarket Service Administrator
Oshkosh Corporation
Oct 2008 - Feb 2011

An American designer and builder of specialty trucks, military vehicles, truck bodies, airport fire apparatus and specialty equipment.

Manage service sales and repair process. Track, analyze and review reports to adjust costs, schedules, and performance under assigned government programs. Provide project management to all levels of management.

• Improved process of service repairs being done on military vehicles at military bases in Iraq & Afghanistan. Using Six Sigma and leading a team through the DMIAC process, created a process that improved the accessibility of parts and delivery. Cut vehicle downtime 8% over a 6-month period.

Executive Director
Multi-level Marketing
Feb 2005 – Oct 2008

In response to family requirement, relocated to the Fox Cities area. Focused on taking care of growing family. Also launched and grew highly successful home party business. Rose to Executive Director status within three months and managed a team of 276 in the down line. Consistently led Region and nationally in sales and recruiting.

Senior Account Manager
Nelson Schmidt
Feb 2003 - Feb 2005

The world’s leading considered purchase marketing agency.

Responsible for key client relationships. Managed agency account team on strategy, relationship management, account growth and performance metrics. Created proposals, budgets, creative work plans and RFP for clients. Coordinated creative departments, interactive, events, media, accounting and PR through a team of six employees.

• Spearheaded creation of a global brand identity guide and subsequent global launch for Sun Chemical. Developed briefs and outline of needed assets, led creative team and presentations to execution. Executed against budget and provided process efficiencies. Ran all client interaction meetings. Launched global brand and all new sales collateral at industry headline trade event in Germany.

Women's Healthcare Global Marketing Manager
GE Healthcare
June 1997 - February 2003

A manufacturer and distributor of diagnostic imaging agents and radiopharmaceuticals for imaging modalities.

Hired to develop go to market and PR strategies, set product positioning and, launch strategy of new products and develop global sales tools for new product introductions. Led global trade events, including company-wide training. Served as main spokesperson and main point of contact for global business leaders. Managed a six-person team.

• Successfully launched product on time, within budget and attained unprecedented media coverage. Developed go-to-market strategy for Voluson 4D ultrasound. Devised global strategy around PR, national media, sales materials, sales training, global trade events, and testimonials.